Marketing Your Consultancy -

One day workshop

Designed for consultants who want to develop and/or review their marketing so that they can win more business

	We need to be visibile - otherwise we'll be overlooked
	Make it easy for your clients to do business with you. Let them see how you can help them
	Enable your prospective clients to feel confident about how you can help them meet their business goals
	Ensure you learn what it is that they want, before you make specific offers when in face-to-face / live contact
	See how to conduct an ongoing engagement program

Program Outcomes Summary

a.	Build your consultancy by using effectively tested processes to retain and grow your client base
b.	Get up and operational with the next steps for your marketing program
c.	Be clear about your web site components
d.	Sort out your social media strategy - it's essential to do this
e.	Develop a manner to conduct client meetings where you are assessing the needs and leading to win the engagement

Target Group

Designed for independent and small firm consultants expert in their own professional area who want to protect and grow their businesses.

1. The marketing process - why we are all marketers

2. Your marketing tools

	Basic marketing kit and livery
	Presenting and articulating your track record - even as a new consultant
	Vignettes - stories
	Your offer, services, specialisation
	Web strategy - outline web presence
	Social media strategy - Linkedin, Twitter, Facebook
	Alternative Marketing Strategies
	Networking as a strategy
	Networking as a skill

3. 'Key Client' marketing program

	Characteristics
	'90 day' rule

4. Preparing to make the sale - winning the engagement

	Concept of 'Consultative Selling Skills'
	Confidence
	Preparation
	Approach
	Customised offer

5. Conduct of the client meeting

	Approach / Rapport
	What you bring, what the client brings
	Needs assessment
	Confirmations
	Closing / next step
	Role Play

6. The formal proposal

7. Ongoing management of the client relationships

Fees are shown at the Book Your Place tab

For a discussion on your requirements, please contact Ian Benjamin at Consultant Training Australia.
Telephone: 03 9593 1678 or 0419 593 167

National 03 9593 1678 Mobile 0419 593 167 International +61 3 9593 1678